Venetian Plaster in Winnetka, IL

Venetian plaster is the finish that makes a wall look like a work of art — luminous, stone-like, with a depth no paint can imitate. In Winnetka, a community known for a village synonymous with classic North Shore elegance, where homes are measured in generations and workmanship is expected to match, homeowners are choosing it for foyers, dining rooms, fireplace surrounds, and powder rooms. The homes here feature some of the North Shore's finest homes — historic Georgians, Tudors, and shingle-style residences where original woodwork, plaster, and detailed trim demand a craftsman's touch, not a production crew, and that architecture — with its generous walls and detailed trim — is exactly where hand-troweled plaster belongs.

Betitos Painting, led by Magdiel Rivera, applies authentic lime-based Venetian plaster and Roman clay throughout the east-side lakefront blocks, Hubbard Woods, and Indian Hill. This is craft work, not roller work: we prep and prime the substrate, then build the finish in multiple hand-troweled layers, burnishing the surface to bring out that signature marble-like sheen and movement. Every wall is unique because every wall is applied by hand.

Roman clay offers a softer, matte, suede-like alternative for homeowners who want the artisan texture without the high polish — perfect for a moody Winnetka dining room or a serene primary bedroom. Whether you want subtle tone-on-tone depth or a dramatic polished-marble effect, we tailor the color, sheen, and texture to the room and the home.